Plain Sight will soon be the #1 source for event creators to generate revenue through sponsorships, ticketing, and capital advance financing. In the $412B global corporate events market, our platform stands out by providing unparalleled services and consumer data insights.
A more efficient way for marketers to sponsor events.
According to The Information, firms are expanding their events businesses as event sponsorships are outperforming the rest of the ad business. The problem is that returns on investments for sponsors, hosts, and attendees of live events are inconsistent and often left up to chance. On average, marketing professionals we now work with say that prior to us, only 30% of events they’ve sponsored generated quality leads for their business.
Plain Sight optimizes the way brands buy sponsorship from event creators, event creators distribute tickets to attendees, and attendees share insights with brands. Now marketers have a faster, smarter way to find and sponsor events that reach their target audiences, as well as get event creators paid faster without being at the mercy of Net 30 - 90 day vendor payments.
Revolutionary event technology that bridges financial gaps for event creators. We go beyond simple B2B matching, offering a comprehensive B2B2C solution.
Our platform seamlessly connects event creators with brands, but that's just the beginning. Plain Sight also integrates attendee ticketing, allowing us to capture robust event-goer data in real-time. This empowers brands to target their sponsorships with greater precision and maximize their impact.
Well-positioned to capture market share by offering a unique value proposition
We provide unparalleled services and event-goer data insights to brand sponsors as they hold the strongest revenue segment (46%) of the global corporate events market (412B).
By doing so, we will obtain 0.5% of of our total addressable market through sponsorships, ticketing, and financing.
Plain Sight’s unique business model eliminates barriers to entry by not charging anything upfront. We get paid when event creators get paid.
Our revenue is generated through sponsor matching commission fees, ticket sale transaction fees, and capital advance payment fees. See structure below:
- Sponsor Matching (20% - 50%)
- Tickets Sales (5% + 60¢ per ticket)
- Capital Advances (10% - 20%)
We're Profitable
Plain Sight is projected to exceed $4M in revenue 18 months post raise. We have been able to exceed our pre-seed milestones through strong relationships, a compelling brand, organic marketing, and ad hoc campaigns. In order to multiply that growth, we will invest in growth marketing and make the necessary enhancements to our tech stack for scale.
We are uniquely positioned to supercharge user acquisition and growth by using capital advancing as a lead magnet. We will highlight the benefits of the funding advance program in all marketing materials to showcase how it empowers event creators to bridge cash flow gaps and focus on event execution. We currently have $500k earmarked through our partners at Urbane Venture Fund to provide the capital advances immediately.
Founder & CEO
Over 10 years of experience in the events industry, running events from local meetups to $3M activations. Holds a degree in marketing and media.
Marketing & Growth
Experienced growth marketer with a history of working with startups and high-growth companies like StockX and Duo Security.
Sales & Partnerships
Extensive experience securing sponsorships and building partnerships with industry leaders. Grow with Google Digital Coach tasked with teaching small businesses how to scale.
Raising
To build out a secure and efficient funding advance system and enhanced user features for attendees, event creators and brands.
